Bashar Malkawi, Using Youtube as a Learning Tool

Over the past two decades, advancements in technology have altered business and marketing education. Innovations include learning management systems, simulations, expanded use of video, online lectures, and new communication tools.While textbooks are employed by students as a study tool, a reference tool and a source to complete class assignments, research indicates that students find textbooks boring and rarely complete the required readings.

The videobook is a new resource to deliver course content designed to supplement or, increasingly, replace the traditional textbook.