Share Paper: A Text Mining-based Analysis of Facebook Group Discussions on Gamification

  1. Junhe Yang, University of North Texas, United States
  2. Juncheng Ding, University of North Texas, United States
  3. Yunjo An, University of North Texas, United States
Thursday, November 11 10:15-10:35 AM Room 3

Abstract: Gamification has the potential to increases learning motivation and engagement. Due to such advantages, this technique has attracted different roles of people, such as teachers, instructional designers, educational systems designers, or even company training employees to learn, share, and discuss on the internet. Previous studies investigated one group of people's views about gamification via traditional methods, like interviews or surveys. This study used text mining to interpret Facebook gamification groups' discussions. We analyzed the user profile descriptions to determine who were active participators in two Facebook gamification groups. We also examined the posts' content that gets the most "like" and ...