Teaching World Culture online as a recruitment tool for language programs.
Abstract: The present paper explores the development and teaching of a new online course on French Popular Culture, designed as an advanced elective to enhance cultural diversity awareness and increase enrollment in a mid-size department of World Languages at an American research university. With the support of the institution’s Center for Learning, Experimentation, Application and Research, a faculty member designed a course using the institution’s learning management software, Canvas, to offer students the flexible option of taking an engaging and culturally enriching course on French Pop Culture. This paper discusses the thematic approach that was adopted, best practices for encouraging student engagement, accessibility issues as well as instructor's online presence. Enrollment and recruitment outcomes will also be presented. This course was the first undergraduate course offered entirely online by this department, and as such set the trend for future online course development.