Integrating a Virtual Road Rally and Interactive Crossword Puzzles to Bolster Online Conference Attendance
Wednesday, March 20 11:50 AM-12:10 PM Location: Sunset 6
Presider: Erik Bean, University of Phoenix, United States
Abstract: As increasing numbers of institutions contemplate virtual conferences and summits to save on travel expenses as they also try to incorporate more sophisticated interactive platforms ⧿ attracting presenters and attendees can be a challenging and daunting task. Little is known on how to best recruit, schedule, and keep attendees attentive and build a sense of camaraderie in these virtual summits (Gichora, et. al., 2010). Based on this problem and gap in the literature, providing incentives and prizes has been shown to influence the number of attendees as demonstrated in this empirical example. Using this best practice case your institute can help achieve higher levels of on-going attendance and engagement within virtual plenaries, presentations, and workshops by incorporating a virtual rally scavenger hunt and readily available HTML interactive crossword puzzles. Join the presenters as we discuss bolstering attendance techniques used at one of the largest virtual higher education conferences ever held over a four-day span. Using a variety of visuals and samples, we will demonstrate how to best incorporate such a rally as well as best integrate the strategic use of prizes and incentives, the rules and objectives, the types of electronic forms and documentation needed to ascertain attendee personas, attract, register, document overall visibility, and increase memorable customer experiences, so you can implement a virtual conference successfully at your institution.