Abstract: With the advancement of multimedia in learning management systems, online learning environments are no longer bound by text-based learning. Students and instructors need to work in an environment where there is intentional integration of multimedia that supports learning, teaching, and assessment. This case study investigated the intentional instructor use of multimedia and the impact on student learning tasks and assessment practice. From the findings, three themes were identified: the perception of multimedia as novel for students; student awareness of multimedia feedback as assistive in learning; and the integration of scaffolded learning through reflective activities. The following implications for practice address areas for creating effective online learning experiences when using multimedia: 1) students need support in using multimedia; 2) instructors need to unpack assumptions about student use of technology for learning; and 3) multimedia tools and supports need to be available in fostering robust learning experiences.