Understanding Technology Adoption: Theory and Critical Review of Seminal Research

ID: 52162 Type: Poster/Demo
  1. Nandita Gurjar, University of Northern Iowa, United States

Wednesday, March 28 5:45 PM-7:00 PM Location: Edison Ballroom D View on map

Presider: Rashid Khan, DCC- King Fahd University of Petroleum and Minerals, Dhahran Saudi Arabia, Saudi Arabia

Abstract: This analysis of literature examines technology adoption decisions through the lens of Technology Acceptance Model (TAM, Davis, 1989), Technology Acceptance Model 2 (Venkatesh & Davis, 2000), and United Theory of Acceptance and Use of Technology (UTAUT, Venkatesh et al., 2003). Technology adoption is a complex process where individual perceptions of technology are formed within a socio-cultural context. In order to facilitate technology adoption, cognitive; affective; conative, and contextual factors need to be addressed. This literature review critically evaluates the theoretical base, key components, and seminal research studies of the three Technology Acceptance Models to inform the future direction of technology adoption, and use of technology in various contexts with a particular focus on implication for teacher education.

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