Interactive Promotional Postcard: A Pedagogical Study of Augmented Reality in Art

ID: 51974 Type: Best Practices
  1. Kristine Hwang, Kennesaw State University, United States

Thursday, March 29 3:40 PM-4:00 PM Location: Edison E View on map

No presider for this session.

Abstract: Mobile computing technology has been accelerating in recent years AR technology on mobile devices has been used in advertising, games, entertainment, education, arts, etc In my class, art students learn and develop software skills because software has become an essential art creating tool They show moving images, video, sounds, 2­dimensional art work and 3­ dimensional objects on various social websites AR enables artists to engage more dynamically from interactive prints to their social network and websites Artists are able to exhibit their multi­media artwork and their information using AR technology The goal of the project is to create the exciting and experimental art work with AR technology In the beginning, student learn what the AR technology is Then, they come up with creative ideas to show their artwork/stories and to connect to the social network users for effective engagement using AR technology Afterwards, they create innovative assets for the interactive postcard At the end, artists deliver the interactive postcards that are engaging and dynamic


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