Social Media Usability in Higher Education: A cross-cultural analysis with IS/ICT students

ID: 51798 Type: Full Paper
  1. Pekka Makkonen, University of Jyvaskyla, Finland
  2. Kerstin Siakas, ATEI (Thessaloniki), Greece

Thursday, March 29 4:15-4:45 PM

Presider:
Brian Kinghorn, Marshall University, United States

This paper discusses the adoption and use of social media in Higher Education (HE). The aim of the research reported in this paper was to identify the main factors and problem areas in the use of social media in HE. The Honeycomb model and the theory of external and internal motivation were identified to be suitable underlying theories for this study. In this paper we compare data collected from two universities one from Finland and one from Greece. The analysis of viewpoints of students was needed in order to understand converging and diverging viewpoints. The results showed that understanding content sharing is the most important issue in the planning of learning/teaching activities based on social media. We also found that conversations are less significant in HE context. Based on the analysis guidelines for planning social-media-based learning activities are proposed. In both countries the study revealed the relevancy of content sharing issues as the major issue in the planning of learning activities based on social media. Secondly, the students in Greece appreciated the meaning of presence and sharing more than Finnish students. Indications of further work complete the paper.

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