Applying the ARCS Model of Motivational Design in Instruction

ID: 50764 Type: Poster/Demo
  1. Stephen Rodriguez, Texas A&M University--Corpus Christi, United States

Tuesday, March 7 5:30 PM-7:00 PM Location: Capitol Ballroom D & E View on map

No presider for this session.

Abstract: This presentation addresses the structure and use of the highly practical ARCS Model of motivational design (Keller, 2010). The ARCS Model provides concrete advice and strategies for improving the motivational appeal of teaching, instruction and instructional materials in all subject areas. The model holds that four underlying factors should be present in order to maximize learner motivation, as follows: ATTENTION: gaining and sustaining it by addressing learners' interest and curiosity; RELEVANCE: establishing it by suggesting reasons for learning; CONFIDENCE: establishing it by clarifying learning expectations and following through equitably; SATISFACTION: providing for it by arranging for students to apply their learning in meaningful ways.


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