Effect of Graphic Element Type on Visual Perceptions of Curvilinear and Rectilinear Flow Diagrams

ID: 50321 Type: Brief Paper
  1. Robert Branch, University of Georgia, United States

Tuesday, March 7 3:40 PM-4:00 PM Location: Capitol H View on map

No presider for this session.

Abstract: This study replicated a study conducted by Branch, Rezabek and Cochenour (1998). Branch, Rezabek and Cochenour solicited perceptions of three varieties of a flow diagram conveying similar content. Perceptions and interpretations can be influenced by the designers' choice of visual elements, which should help show the relationships among elements. Diagrams are the connection between an idea and the formation of the message. Designs depicting processes such as flow diagrams are usually sequential and involve a directional element. Lines are one of the basic design elements found in visual communication. The interpretations of each element represent a micro perspective, which influences the understanding of the entire diagram. Graphic elements, which elicit your interpretations that are inconsistent with the original intent of the entire diagram, diminish the communicativeness of the diagram. This presentation reports the perceptions from the study's participants.


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