A Method for Visualizing the Sharing Context in Higher Education Services
Monday, March 6 2:05-2:25 PM Location: Capitol H
Presider: Henry Gillow-Wiles, Southern Oregon University, United States
Abstract: In recent years, the importance of value co-creation has been recognized widely in the field of services. Realized value, which can also be called value-in-context, is defined by the context. As such, effective value cannot be realized when the context of the provider differs from that of a receiver. However, a method for supporting the sharing of contexts has not yet been established, which leads to the purpose of this study. In this paper, the authors focus on higher education, proposing a model for visualizing to the process of context sharing/adjusting between a teacher and a learner, with a view to helping teachers to improve the quality of classes.