A Review of the Reliability of a Cross-Cultural Model for Digital Games

ID: 49838 Type: Roundtable
  1. Yu-Tung Kuo, Purdue University, United States
  2. Yu-Chun Kuo, Rowan University, United States
  3. David Whittinghill, Purdue University, United States

Monday, March 6 4:15 PM-5:15 PM Location: Creekside I View on map

Presider: Elaine Reeder, Virginia Commonwealth University, United States

Abstract: The game industry has become one of the most competitive industries in the world; many companies and developers desire to expand their game markets quickly by attracting a variety of game players and consumers. Consequently, a multi-national competition across different cultures or countries is inevitable. For successful expansion of game market, the first notable issue is the existence of cultural differences of game players with various cultural backgrounds. No powerful norm has yet been defined, therefore this paper will investigate whether it is feasible to apply the Hofstedes’ Cultural Dimensions Theory, often utilized in Management, to game industries and to be a reliable guidance for game design and development for cross-culture game players.

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