Abstract: Indonesia Cyber Education Institute is a newly launched digital marketplace for online courses in Indonesia. At present, it has a network of 13 higher education institutions, one professional association, and EdX Consortium to collect 1546 online courses serving 3319 students. This study evaluates the experience of higher education students in Indonesia as users of the ICE Institute system and its online courses collections. It looks at users’ emotional and experiential aspects of their online experience. Data is collected using translated AttrakDiff questionnaire to tap the attractiveness, hedonic quality-identification, hedonic quality-stimulation, and pragmatic quality of the student's experience. All attributes are measured using the bipolar semantic differential 7-scale to represent opposites (bad-good). The questionnaire is distributed for a one-shot survey to 30% of both ICE Institute and SPADA Indonesia users. Collected data is analyzed quantitatively to identify differences in emotional and experiential aspects, and to identify influential factors in students' online experience. The results of this study will provide baseline information for ICE Institute redesign itself to provide students with a positive and meaningful experience.