Friday, April 17
12:25-12:45 PM
CEST
S4

The Grass is Always Greener on the Other Side – or is it? Action research in the Web 2.0 classroom

Brief Paper ID: 45344
  1. aaa
    Natalie B. Sarrasin
    University of Applied Sciences Western Switzerland
  2. aaa
    Zarina Charlesworth
    University of Applied Sciences Western Switzerland

Abstract: This paper presents the results of an action research project carried out in a first-year year marketing course over an entire semester. The planning stage during which a traditional course was reviewed and a completely revised course developed are reported. The impetus for the change came from exploratory research with first-year students and Business School faculty. The change in the course was guided by the work of Lebrun (2007) and Mazur (1997) to result in an instructional style along the lines of the “flipped classroom”. Student reaction was gauged throughout the semester through class observation and informal feedback and measured quantitatively through a self-report questionnaire (Lee & Tsai, 2011) at the end of the semester. The follow-up reflection stage has called for a further iteration and a review of the design to be implemented in the next semester.

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