Content Analysis of Higher Education Instructional Design Job Postings: Required and Preferred Qualifications

ID: 55406 Type: Full Paper: Journal Publication
  1. Monica Surrency, University of North Texas, United States
  2. Christina Churchill, University of North Texas (PhD Student) and Southern Methodist University (Staff), United States
  3. Mellissa Sanchez and Jennifer Scott, University of North Texas, United States

Thursday, November 7 10:15-10:45 AM Location: Bonaparte View on map

Presider: Saul Carliner, Concordia University Department of Education, FG-5.150, Canada

Abstract: Requirements for trained instructional designers include intellectual, interpersonal, and technical competencies that reflect current technologies and employer needs. Given the rapid changes in workforce needs, job announcement analysis can identify employer priorities in the areas of instructional design, technology, soft skills, education, and experience requirements. This study is a mixed methods analysis of 21 job postings, from 2018, for an instructional designer working in higher education. The analysis focuses on required and preferred qualifications of five major competencies. The results indicate that instructional design, technology, and soft skills are equally valued as required or preferred skills by higher education employers.


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