Designing an Interactive Online Case Exercise: Process and Tools, Design Challenges, and Lessons Learned

ID: 51456 Type: Best Practices Session
  1. Marlene Biseda, Graziadio School of Business and Management, Pepperdine University, United States
  2. Gloria Schramm, eLearning Productions, United States
  3. Shelley Stewart, Graziadio School of Business and Management, Pepperdine University, United States

Thursday, October 19 11:50 AM-12:10 PM

No presider for this session.

A professor in the online MBA program for working adults at the Graziadio School of Business and Management (Pepperdine University) collaborated with an instructional designer, located on the opposite coast, to create an interactive exercise in which students used Porter’s Five Forces model to analyze an industry. Developing the exercise, which incorporated the higher-order skills of critical thinking and evaluating alternatives, proved to be more challenging than expected. Decomposing the model and applying it to an industry case had unknown design challenges and technical issues that increased the time and funds to develop. However, this experience provided a model for future course enhancements - the policies and procedures developed will apply to all online courses. This paper discusses the process and tools used, design challenges, and lessons learned from the perspectives of the Assistant Professor of Strategy, the Senior Instructional Designer, and the Director of e-Learning.

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