Share Paper: The Evolution of an Online Business Simulation: Design, Implementation, and Lessons Learned

  1. Marlene Biseda, Pepperdine University, United States
  2. Shelley Stewart, Pepperdine University, United States
  3. Nelson Granados, Pepperdine University, United States
Monday, November 14 11:35-11:55 AM Bell

Abstract: When the Graziadio School of Business and Management at Pepperdine University developed an online MBA program for working professionals, one of the required courses was a business simulation. The online simulation has evolved during the past two years based on faculty and student experiences, student evaluation data, and faculty and staff insights. This paper discusses (1) the challenges in designing and developing the online simulation as an immersive learning experience, (2) implementation techniques, issues, and solutions, and (3) lessons learned relating to people, policy, process, and technology. Quantitative (survey) data indicate that the percent of students who agreed that “the ...