The Evolution of an Online Business Simulation: Design, Implementation, and Lessons Learned

ID: 49983 Type: Best Practices Session
  1. Marlene Biseda, Shelley Stewart, and Nelson Granados, Pepperdine University, United States

Monday, November 14 11:35-11:55 AM Location: Bell View on map

No presider for this session.

Abstract: When the Graziadio School of Business and Management at Pepperdine University developed an online MBA program for working professionals, one of the required courses was a business simulation. The online simulation has evolved during the past two years based on faculty and student experiences, student evaluation data, and faculty and staff insights. This paper discusses (1) the challenges in designing and developing the online simulation as an immersive learning experience, (2) implementation techniques, issues, and solutions, and (3) lessons learned relating to people, policy, process, and technology. Quantitative (survey) data indicate that the percent of students who agreed that “the virtual simulation was an effective learning experience” has risen to 97% of students taking the course in the Summer 2016 trimester.


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