Agile Development of a Blended Marketing Course using the Successive Approximation Model (SAM)

ID: 47710 Type: Brief Paper
  1. Shelley Stewart, Pepperdine University, United States
  2. Lynda Palmer, The Graziadio School of Business and Management at Pepperdine University, United States

Tuesday, October 20 4:00-4:20 PM

No presider for this session.

Transforming a face to face course to a blended format in the area of marketing management, involves strategic collaboration between the instructional designer (ID) and subject matter expert (SME)/instructor. A planned partnership requires open dialogue and mutual respect for prior knowledge, expertise and experiences. SAM [Successive Approximation Model] served as the instructional design framework for re-developing the course as a blended offering (Allen, M. 2012). The course transformation process through which an experienced instructional designer and instructor partnered to conceptualize, design, develop, implement and evaluate in successive approximation, the conversion of a face to face course to blended is described and student evaluation data is presented.

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