Share Paper: How Companies Are Using the Second Life Virtual World: Three Case Studies

  1. Mallory K. Pichardo, New York Institute of Technology, United States
Tuesday, November 18 1:30-1:50 PM Royale 4

Abstract: In recent years there has been a tremendous growth in new technologies for use in business. Virtual worlds are rapidly becoming the newest, quickest and most convenient way to collaborate and transform conventional business processes to new heights. Second Life is the standard in 3-D online virtual worlds, created and edited solely by its own community. Since opening to the public, Second Life is currently inhabited by millions of Residents all over the world. Presenting successful business case studies, this paper will set out to prove that this technology is the way of the future. Although seemingly overwhelming, it is ...