Abstract: In April 2005 it was announced by the institution that it would be joining a consortium of Scottish universities to provide online degrees for Chinese students. At first sight this seems to be a means by which the institution’s problems with retention rates and cash flow could be addressed. This paper contends that there is a dichotomy between the organisational head (strategy) and the operational body (tactics). That where the strategists may see computer based learning as a panacea experience of developing electronic, interactive, multimedia, for use on MBA courses has given a different perspective. The sequence and depth of learning traditionally undertaken by students when juxtaposed with the sound-bite, self service learning mode offered by multimedia dictates a greater and deeper organisational support than strategists at first perceived.