Share Paper: Marketing Yourself - Innovative Curriculum in E-learning

  1. Kaoru Matsui, eConcordia.com Inc., Canada
Wednesday, October 26 4:00-4:30 PM Pavillion Ballroom B

Abstract: Marketing Yourself is a fully interactive web-based course that covers the key marketing concepts for a product that is typically overlooked, yourself. This course, offered by eConcordia, guides students in preparing a marketing plan that will ultimately help them in identifying and achieving their goals as employees, professionals, artists and/or entrepreneurs. Topics included in the course are: Identifying career opportunities; Self-assessment of personality characteristics via a series of psychological tests providing immediate feedback; Identifying target markets; Creating marketing strategies using the 4 Ps; Developing and executing a marketing plan; Preparing cover letters and resumes that communicate the brand that is ...