Abstract: If educational institutions want to be successful in future-proofing their education, an important factor is keeping the educational development aligned with the organisational development. This also includes alignment between the course, the program and the institutional level. How can we know whether organisational and educational development are in line on all three levels? In this paper, we discuss the use of a maturity model (MM) to get one step closer to answering that question. We present the case of introducing Challenge Based Learning as educational innovation in Higher Education Institutions (HEI) education. Based on a literature review of the key features of the Challenge-based learning we present the changes needed to the original e-Maturity Model developed by Marchall to fit that new purpose. We provide proof of concept of a MM based approach to the alignment of educational and organisational development, an approach which can be extended to other innovative practices.