Share Paper: Digital Citizenry and Personal Branding: An IoT Data Function

  1. Fawzi BenMessaoud, Indiana University and Purdue University, United States
  2. Niranjan Valmik Kshirsagar, Indiana University and Purdue University, United States
  3. Holly Handlon, Indiana University & Purdue University, United States
  4. Dwight Hall, Indiana University & Purdue University, United States
  5. Taryn Husted, Indiana University & Purdue University, United States
Wednesday, June 26 3:30 PM-4:30 PM De Dam 2

Abstract: Personal Branding is a way to elevate oneself in new marketing concept. For many, building and managing a personal brand is about value, mission, image, and vision. However, with the shift in the marketspace and the rise of the Internet of Things (IoT), Personal Branding has become a data function and a summation of all one’s digital footprints, and how we are seen by Databots and not just from one’s own spectacles or as perceived by others. We are witnessing an upsurge in the use of deep machine learning and predictive analytics to profile and select talents using their personal ...