Digital Citizenry and Personal Branding: An IoT Data Function

ID: 54952 Type: Roundtable
  1. Fawzi BenMessaoud and Niranjan Valmik Kshirsagar, Indiana University and Purdue University, United States
  2. Holly Handlon, Dwight Hall, and Taryn Husted, Indiana University & Purdue University, United States

Wednesday, June 26 3:30 PM-4:30 PM Location: De Dam 2 View on map

Presider: Joyce Johnston, George Mason University, United States

Abstract: Personal Branding is a way to elevate oneself in new marketing concept. For many, building and managing a personal brand is about value, mission, image, and vision. However, with the shift in the marketspace and the rise of the Internet of Things (IoT), Personal Branding has become a data function and a summation of all one’s digital footprints, and how we are seen by Databots and not just from one’s own spectacles or as perceived by others. We are witnessing an upsurge in the use of deep machine learning and predictive analytics to profile and select talents using their personal brand as a data function of their web presence and digital citizenry. We conducted a survey and we observed how many students are not fully aware of their web presence/digital citizenry and how all their digital footprints from their social and professional networks can and will be used to profile them. After identifying this problem, we examined the idea of building and managing a personal brand- with high value by exploring the depths of “Digital Citizenship” concept. To solve this problem, we developed a Personal Branding tool that allows students to develop and promote their own Personal Brand using a Digital Passport. This Digital Citizenry application will also allow students to become fully aware of their Web Presence and manage, facilitate and monitor their Social and Professional Networks with a built-in Digital Footprint Analyzer and their very own Social Media Manager.

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