Wednesday, June 27
12:00 PM-1:00 PM
CEST
Koepelzaal

Emerging Scholar Stream: To Qual or to Quan? That is the question

Invited ID: 53128
  1. aaa
    Verona Leendertz
    North-West University

Abstract: Knowing whether to use qualitative, quantitative or mixed-methods research is critical for many scholars. This presentation will give scholars a guide of the when to, what to, and how to conduct qualitative, quantitative or mixed methods research. The four paradigms of social research (Interpretivist, structuralist, humanist, and pragmatist) will be used to understand the polarization between the subjective-objective perspectives of research, with practical examples of the: (i) nature of the research relating to the themes of Edmedia, (ii) typical research questions, (iii) research methods to follow within each paradigm, (iv) various qualitative data analysis procedures, and, (v) use of big data in quantitative research.

No presider for this session.

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