Share Paper: Impact Study of Tourism Destinations' eLearning: The Case of the Switzerland Travel Academy

  1. Nicole Regazzoni, Università della Svizzera italiana, Switzerland
  2. Nadzeya Kalbaska, Università della Svizzera italiana, Switzerland
  3. Lorenzo Cantoni, Università della Svizzera italiana, Switzerland
Friday, June 29 11:15-11:45 AM De Wallen

Abstract: Through the Internet, information about tourism destinations have multiplied and consumers are faced with many, and sometimes contradicting information from a number of different online sources. The figure of the travel professional is again gaining importance since consumers can rely on travel professionals to get access to the relevant information they need in order to plan their travel in the best way. For travel professionals, it is therefore of crucial importance to stay updated about what a destination has to offer. Switzerland Tourism, the national tourism board of Switzerland, has created an eLearning course about Switzerland in order to provide ...