Abstract: Video games are now one of the most dynamic and creative industries. To date, the main areas of research try to establish a positive correlation between playing video games on cognition and learning, but their contributions generally rely on qualitative data and case studies. There has been limited research conducted in a rigorous manner to ensure the credibility and transferability of a study. This study adopted a four-group posttest-only randomized experimental design to examine the effects of playing video games on creative thinking. Both quantitative and qualitative data were collected from the 96 participants in two experiments. This study will provide empirical evidence and insights about how a variety of video gaming experiences and contexts can optimize the development of creativity.