The context of online training, motivations and barriers on following them by travel agents in the United Kingdom, India and New Zealand.

ID: 52426 Type: Full Paper: Research
  1. Nadzeya Kalbaska and Lorenzo Cantoni, USI – Università della Svizzera italiana, Switzerland

Thursday, June 28 10:45 AM-11:15 AM

Presider:
Athanassios Jimoyiannis, University of Peloponesse, Greece

There are different existing options for the travel trade on learning about tourism destinations: attending training sessions organized by the tourism offices, by listening to TV programs, or by visiting a destination itself. Travel agents are also using specifically designed for them online training courses. We might envisage that they subscribe to such training activities due to the flexibility of the training offer. So far the motivations of the travel agents on doing eLearning courses about tourism destinations are still unknown. Phone interviews with the travel agents based in the United Kingdom, India and New Zealand were done in order to investigate what motivates and discourages them to participate in such training activities.

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