Conversational Agents as Historical Figures: Persona Effects in the Absence of Visual Information
Wednesday, June 29 11:35-11:55 AM Location: Pavilion Ballroom A
Abstract: Three previously published studies were re-examined using a common set of measures to further explore the role of visual information when chatting with a conversational agent acting as a historical figure. One hundred and seventy students chatted online for 10 minutes with a historical figure application of a conversational agent under 5 interface conditions and then completed a questionnaire that assessed their perceptions of the experience. Four of the common measures of the agent’s persona were analyzed in a MANOVA and revealed a significant effect of condition with the highest ratings of the agent’s persona in the No Image condition. A similar MANOVA on two of the three common measures of agent satisfaction was moderately significant with greatest satisfaction in the No Image condition. These findings highlight the uniqueness of the CA as historical figures and augment the findings of Heller and Procter (2009).