Investigating the Performance of Antecedents of Behavioral Intentions to Use Online Learning Technologies
Technology acceptance is a stream of research geared toward understanding why users adopt and use technology. Most technology acceptance research is concerned with unearthing the antecedent factors of either behavioral intentions and/or use of technology. While standard structural equation modeling analysis highlights the relative importance of constructs in the structural model, it can also be useful to be cognizant of the performance of the constructs. As such, we highlight the utility of a technique called Importance-Performance Map Analysis (IPMA) for examining the performance of antecedents of behavioral intentions to use online learning technologies.