Adoption and use of social media in learning and teaching - A cross cultural case study

ID: 48561 Type: Full Paper: Case Study
  1. Pekka Makkonen, University of Jyväskylä, Finland
  2. Kerstin Siakas, ATEI Thessaloniki, Greece
  3. Elli Georgiadou and Harjinder Rahanu, Middlesex University, United States

Wednesday, June 29 4:00-4:30 PM Location: Pavilion Ballroom C

No presider for this session.

Abstract: This paper discusses the adoption of social media in higher education and especially in information systems (IS)/information technology (ICT) education. The study was based on the unified technology adoption approach as the best background theory to study this phenomenon. Followed by the theoretical part, the rationale and design of the study survey on the use of social media in learning is introduced and the results are analyzed. In this paper we compare data collected from two universities one from Finland and one from Greece. In both countries the study revealed the relevancy of infrastructure issues as the major issue in the planning of learning activities based on social media. Secondly, the students in Finland appreciated the meaning of social influence and the easiness of application more than Greek students. Indications of further work complete the paper.


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