Abstract: In this paper the process from the strategic decision to become MOOC provider to the selection of the suitable platform is demonstrated and discussed. The case presents a boutique and international Swiss university, which has decided to enter the MOOC world both for altruistic reasons, especially to support people in developing/emerging countries, and for gaining more visibility internationally. In order to reach intended strategic goals, without omitting actual constraints, the selection of a suitable MOOC platform plays a major role, not only from a pedagogical perspective – which platforms might support a rich learning experience – but also from a managerial viewpoint: encompassing costs, visibility, opportunity to be accepted on a major platform. Both the process leading to a managerial informed decision, and the methodology developed to support such decision are introduced.