Abstract: Many MOOCs initiatives continue to report high attrition rates among distance education students. This study investigates why students dropped out or failed their MOOCs. It also provides strategies that can be implemented to increase the retention rate as well as increasing overall student satisfaction. Through studying literature, accurate data analysis and personal observations, the most significant factors that cause high attrition rate of MOOCs are identified. The reasons found are lack of time, lack of learners’ motivation, feelings of isolation and the lack of interactivity in MOOCs, insufficient background and skills, and finally hidden costs. As a result, some strategies are identified to increase the online retention rate, and will allow more online students to graduate.