Visualization of Real-World Data: Supporting Insurance brokers in the Process of Information Visualization
Abstract: This study considers the development and use of RoutePlanner, which is a model for the visualization process to transform raw data in a data warehouse into required insight, specifically in the domain of insurance brokerage. Each professional insurance broker has a portfolio of clients, whose data is stored in a database that is accessed by a financial needs analysis system. The current system used by the target group does not provide an adequate overview of the client portfolio, thus brokers are unable to obtain the holistic perspective required for the identification of client needs and marketing opportunities. This paper introduces RoutePlanner and explains its development. In empirical research entailing an experiment and an evaluation, it was investigated whether the use of RoutePlanner led to increased awareness of visualization on the part of insurance brokers and whether it resulted in successful visualizations of insurance brokerage data by users who are not technological experts.