Share Paper: The Education Influencer: New Possibilities and Challenges for Teachers in the Social Media World

  1. Jeffrey P. Carpenter, Elon University, United States
  2. Catharyn C. Shelton, Northern Arizona University, United States
  3. Rachelle Curcio, University of South Carolina, United States
  4. Stephanie Schroeder, Pennsylvania State University, United States
Friday, April 2 10:15-10:35 AM Room 6

Abstract: In this primarily conceptual paper, we define and contextualize the phenomenon of the education influencer. We situate the education influencer concept in relation to research and theory on teacher social media use, teacher identity, micro-celebrity, social media influencers, and teacherpreneurship. While educator use of social media for professional learning and networking has received substantial prior attention in the literature, educator engagement with the entrepreneurial, commercial, and for-profit aspects of social media has received limited scrutiny. Some P-12 educators have used social media platforms to cultivate large audiences of followers, and, as has been seen in other industries, have looked for ...