Management Education in the Social Media Age

Virtual Brief Paper ID: 44122
  1. aaa
    Owen Hall Jr
    Pepperdine University

Abstract: Business schools are under growing pressure to engage in significant programmatic reforms in light of the business community’s call for web-savvy, problem solving graduates. Even AACSB has gotten into the reformation act by recommending the adoption of a comprehensive collaboration strategy. To meet these and related financial challenges, many schools of business are turning to social media to provide learning opportunities at a time and place convenient to the student. The purpose of this presentation is to highlight the growing opportunities for using social media to enhance learning outcomes and to outline strategies for implementing this revolutionary process throughout the management education community of practice.

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