Abstract: YouTube is the world’s largest video-sharing platform, and its role in educational contexts has been steadily growing (Jung & Lee, 2015). Although YouTube is used outside of academia in prolific ways for different purposes, more research is needed in ways it is used professionally within academia. Additionally, the process by which instructional-focused YouTube channels function evolve over time has the potential to be illuminating to a diverse audience within and outside of academia (e.g,. government, corporate training, e-learning contexts that are informal, healthcare, military, etc.). In this autoethnographic poster presentation, the researchers examined how their respective long-standing YouTube channels have evolved over time, the multi-faceted purposes that they serve, and the challenges they have faced in creating meaningful learning experiences for our audiences. We will demonstrate our respective histories and narratives using YouTube to give a bigger picture to how our channels have evolved over time. We also share ways that the channels function such as how we have organized content, what type of content we create, how we draw on data analytics built in to the system, and what has made our respective channels better.