Tuesday, October 16
11:50 AM-12:10 PM
PDT
Las Vegas Ballroom 6

Understanding the competitive advantage of learning technologies in the context of post-secondary institution as corporate firm analogue: Depicting the context for higher education demand

Brief Paper ID: 53780
  1. aaa
    Scott Warren
    University of North Texas
  2. Heather Robinson
    University of North Texas
  3. Imonitie Atamenwan
    University of North Texas
  4. aaa
    Monica Surrency
    University of North Texas

Abstract: In this paper, we explain how, in the light of significantly decreased funding for higher education, post-secondary institutions as analogues to corporate firms. These institutions are replete with employees, supply chains, management structures, marketing functions, and major economic impacts on local, regional, state, and even whole country finances and businesses. This is in part because public institutions of higher education are large corporations with budgets ranging from $35 million to in the billions of dollars a year, paid either with student and parent private funds or through state and federal funds in the form of subsidies, direct grants, and loans. To ignore these analog firms and their financial impacts and as companies is to fail to understand both their needs for effective management as well as their unique structures as firms with needs that both mirror and diverge from traditional firms. Because today’s universities and college function more like business firms, there are consequences for how e-learning and other innovations in curricular development are impacted and should contribute to understanding higher education strategy.

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