Abstract: Instructors and administrators often think of using video for instruction since it has visual appeal, flexibility, reusability, and a wow factor. But, using video for instruction in an effective and efficient way—one that is aligned with the course objectives, makes the best use of the medium, and clearly guides the learners through subject-matter in a thoughtful and thought-provoking way—can be a challenge. Using both successful and unsuccessful videos we produced for courses, we will discuss some best practices for video development and production.