Share Paper: Social Media as a Digital Tool Changing the Game Plan of Women Entrepreneurs - Case on the usage of Facebook in the Beauty Salon Sector of Sri Lanka

  1. Thilini De Silva, NSBM Green University, Sri Lanka, Stockholm University, Sweden, Sri Lanka
  2. Henrik Hansson, Department of Computer and Systems Sciences, Stockholm University, Sweden, Sweden
Monday, June 20 2:25-2:45 PM Liberty 5

Abstract: The use and adaptation of digital tools such as social media to set up and develop a business is, a contemporary and a new dimension in women entrepreneurship. It is interesting to study how social media has improved the business of women entrepreneurs from how it was before the use of social media as digitalization has changed the game plan of many women entrepreneurs in different industries. The purpose of this study is to explore whether the use of social media has changed the business of women entrepreneurs in the beauty salon sector in any way especially concerning the marketing ...