Categorizing and Leveraging Hashtag-Based Efforts to #Keeplearning and #Keepteaching With Remote Learning due to COVID-19
Abstract: Upon the arrival of the largely global COVID-19 shutdown around early to mid-March, 2020, many institutions of higher education had to quickly pivot to entirely online instruction with no hope of blended or hybrid learning scenarios. The resultant “forced online” movement yielded mixed attitudes. This paper presents a summary of COVID-19-specific hashtags that arose from the sudden switch to online. Many of the learning-focused hashtags suggest that a desire to have a collective and organic social media campaign to foster good attitudes towards continuity to online platforms could be seen broadly and globally. This virtual session and paper analyze and summarize the most prevalent hashtags and how they functioned in the COVID-19 latter half of the spring semester. Additionally, suggestions on how instructors might categorize and use the hashtags will be shared. A summary of selected literature explores how social media can be more intentionally leveraged in higher education will also be synthesized, summarized, and shared, drawing on ideas from the social media and higher education sector, in particular (e.g., Oelze, 2019).