Abstract: Massive open online courses (MOOCs) have taken higher educational establishments of the western world by storm with large amounts of funding diverted into developing and delivering a wide variety of online, mass-participation courses. Many claims have been made relating to their potential for providing free, high quality education to everyone, no matter what their situation or geographical position. In practice however, there is little evidence as yet of the desired democratisation of education, with lack of support for students, an absence of pedagogy and very high drop out rates. This project is concerned with MOOC evaluation. It aims to understand the reasons why students drop out and to implement and assess the effectiveness of measures to address specific areas relating to attrition. The theoretical framework of this study is applying design science research methodology (DSRM) in creating and developing a learning tool as an instrument for the research investigation.